Delhi Just Got a New Beauty Playground — Nykaa’s Biggest Store Is Here

Nykaa has opened its largest store in India at Ambience Mall, Vasant Kunj, New Delhi, bringing several premium and luxury beauty brands together under one roof.

The new Nykaa Luxe Store covers 5,500 sq. ft. and has been designed as an immersive beauty space where customers can explore makeup, skincare, haircare, fragrances and wellness products.

The launch comes as premium beauty retail continues to expand in India, particularly across major cities such as Delhi-NCR.

Nykaa Luxe Store opens at Ambience Mall

New Nykaa New Delhi Store is located at Ambience Mall in Vasant Kunj. Called Nykaa Luxe, the store has more than 10 dedicated shop-in-shop spaces for luxury and prestige beauty brands.

These include Chanel, Yves Saint Laurent, Charlotte Tilbury, M.A.C, Laneige, Kiehl’s, Estée Lauder, Clinique, Kay Beauty, Nykaa Cosmetics and Lancôme, idea is to give shoppers access to multiple premium beauty categories in one physical location.

What can customers find at the new store?

Nykaa store brings together a wide range of international and Indian beauty brands. Its makeup section includes names such as Rare Beauty, Huda Beauty, Kylie Cosmetics, Benefit Cosmetics, NARS, Urban Decay, e.l.f. Cosmetics and Too Faced.

Nykaa skincare section also has a strong focus on Japanese and Korean beauty, with brands including Laneige, SK-II, Sulwhasoo, Anua, Numbuzin, Beauty of Joseon and Innisfree.

For customers looking for derma-focused skincare, the store features brands such as La Roche-Posay, CeraVe, Eucerin, ISDIN and Aestura.

Beauty services are part of the experience

Nykaa Luxe Vasant Kunj store is not only focused on product shelves. It includes The Beauty Studio, where customers can get makeovers and skin consultations from beauty advisors. There are also Consultation Hubs for guided product discovery and hands-on product testing.

Other services include personalised gifting, engraving and a Fragrance Finder designed to help customers discover perfumes based on their preferences.

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Haircare and fragrance also get a premium section

Hair and styling section features brands including Kérastase, Redken, L’Oréal Professionnel, Olaplex, Dyson, OUAI and Aveda. Fragrance section includes luxury names such as Tom Ford, Jo Malone London, Carolina Herrera, Bvlgari, Prada, Versace and Maison Margiela.

This makes the store less like a traditional beauty shop and more like a single destination for different premium beauty categories.

Why Delhi-NCR matters for premium beauty

The launch comes at a time when India’s beauty market is growing and consumers are increasingly exploring premium and international brands. According to Redseer, India’s beauty and personal care market was worth around USD 23 billion in FY25 and could reach USD 40 billion by 2030.

Delhi-NCR is already an important market for premium retail, with international beauty and fashion brands increasingly using malls and high-street locations to reach Indian consumers.

Nykaa’s new store at Vasant Kunj adds another major beauty destination to this growing retail landscape.

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Nykaa Luxe Store Bigger Picture

New Nykaa Luxe Store shows how beauty shopping is moving beyond simply buying products. Customers are increasingly looking for brand experiences, expert consultations, product discovery and premium retail spaces along with the products themselves.

For Delhi-NCR consumers, the Vasant Kunj store brings many of these experiences together at one location.

India’s beauty culture is changing fast, with social media, creators and premium brands influencing how young consumers discover and experience beauty. Nykaa’s new Luxe store in Delhi is another example of that shift from digital discovery to physical experience.

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